Clouds FM is a Bunyagabu based commercial FM station broadcasting at 98.5 MHz Kibiito Town Council along Kasese High Way.
Clouds FMs’ programing focuses on poverty alleviation and human rights. Our programming format, is based on tested principles of radio instructions and effective dissemination to deliver specific actionable knowledge skills and information to citizens that, when implemented it can achieve high levels of impact in the society.
By incorporating principles of effective learning into conventional radio production and presentation, Clouds FM programming aims at achieving the aim of empowering citizens with information that will enable them to work to words sustainable development, high household income and demand for their rights.
Clouds FM primary signal covers the five districts of the Rwenzori Sub region including: Kabarole, Bunyangabu, Kamwenge, Ntoroko, and Kyenjojo. This is an audience of over 3 million people. Our secondary signal covers the districts of Kyegegwa, Bundibugyo, Kasese, Kibaale and Kagadi.
The station transmits 24-hours. The station identifies with its core listeners by way of a target-oriented programming mix.
Clouds FM aims at satisfying listeners’ needs in order to maintain majority market share through quality information-oriented programming.
Our programs feature Music, talk shows, Drama, Comedy and Religious presentations all mixed with commercials at regular intervals
As market leaders in the entertainment arena, Clouds FM sets the pace and trend for today’s rural audience in the Rwenzori region.
COMPANY BACKGROUND
Clouds FM is legally licensed by Uganda Communications Commission to broadcast in the Rwenzori region and started transmitting on 15th May 2020.
Clouds FM boasts of a young and dynamic workforce that is small and effective. The members of staff have developed valuable experience in radio broadcasting and production expertise.
The station has four main departments namely Marketing, News, Presenters (on-air staff) and Production.
VISION
Clouds F.M is a leading development and entertainment focused media house, working as a strong partner with likeminded organizations
MISSION
Clouds advocates, promotes, mobilizes and sensitizes citizens on their mind set change towards development and entertainment
OBJECTIVES
To relay researched, educative and development focused information that contributes to the social and economic welfare of the Ugandan citizens in the Rwenzori region.
To stimulate civic awareness among the people that increasingly promote accountable development processes in the Rwenzori region
VALUES
- Hard work
- Honesty
- Tolerance
MANAGEMENT STRUCTURE
The Clouds FM Board is the policy making organ for Clouds FM.
The Clouds FM Senior Management provides over all day to day oversight on the management of the station, managed by the Station Manager.
EXPERIENCE AND EXPERTISE
Clouds FM aims at satisfying listeners’ needs in order to maintain majority market share through quality information-oriented programming.
Our workforce comprises of members with experience ranging from 2years to over 15years, enabling us to work with in listeners’ needs and beyond thus making Clouds FM a real deal especially to the youthful listenership.
In addition, we are committed to reach the listeners beyond the airwaves; all our radio programs and presentations are documented in text and videos to ensure the farmer never misses a thing, a feat we highly boast of.
We also incorporate services of professionals in different fields like health, agriculture, legal matters, Human rights and communication among others in addition to our employee expertise.
BROADCAST AND TECHNOLOGY
Clouds FM has invested in the latest state of the art broadcast equipment and technology. On air consistency, high quality output ensures that good reception by different radio receivers is guaranteed.
As a result, our target audience is covered 24hours a day, 7days a week.
BROADCAST SCHEDULE
Clouds FM broadcasts around the clock – 24 hours a day – under the following schedules:
NEWS
We also offer comprehensive news bulletin at every top of the hour per day;
- Early morning news in Runyro/Rutooro at 07:00 am,
- English News at 8:00am
- Runyankole/Rukiga at 9:00am,
- Lunchtime news in Runyoro /Rutooro at 12:00 pm
- Evening news in Runyoro/Rutooro at 7:00pm
- Finally, English news at 10:00pm.
PRODUCTS
Customers of clouds FM can choose from a variety of products specifically tailored to turn our vast listenership into potential customers for their products and services. The products we sale are:
- Slot adverts
- Presenters support/mentions
- Program sponsorship
- Talk shows
- Radio magazines
- Radio drama series
- Scripting and production